openings within 3 weeks! offering telehealth and in-person services
Welcome
New Leaf Counseling
Counseling & therapy for all ages
Since 2011
Annika Ross, LISW
Sue Bock, LMHC
Tara Wilford, LISW
Welcome to New Leaf Counseling!
What is Therapy?
People come to therapy when their typical ways of solving problems and coping with stress are not working anymore. A therapist is trained to help you work through problems in a non-judgmental, supportive way. Since your therapist isn't a part of your family, social network, or professional circle, he or she can provide a helpful, non-biased perspective on the issues concerning you.
Mental health counseling is often covered by health insurance. You can call the customer service number on your insurance card to find out about your plan's coverage for therapy.
What to expect
Therapists at this office work with children ages 10 and up, adults of all ages, and couples. Appointments are typically an hour long. Our therapists take a thoughtful, tailored approach to working with each individual client. Currently, we offer a combination of in-person and telehealth (therapy by video or phone) appointments.
At the first appointment, you'll meet with a therapist for about an hour. You'll share about the concerns that prompted you to schedule and how they are affecting you. Soon into the therapy process, your therapist will help you set goals.
Appointments, which can be scheduled anywhere from weekly to as-needed, will involve collaborative work between you and your therapist on those goals. Goals might include developing coping skills, improving family relationships, healing emotionally from a painful experience, etc.
Our Office
New Leaf Counseling opened as a solo practice in downtown Iowa City in 2011. Since then, we've moved locations and we've grown. We now have three full-time therapists on staff. Our Office Manager, Christine Awe, helps keep the office running smoothly so that therapists can focus on their work with clients.
We are proud of the services we have provided to the Iowa City and Coralville community over the past decade. Clients have shared that they appreciate the warm, friendly office environment that we maintain, and the professional, effective services we provide.
Our office is located just off Highway 6 (AKA 2nd Street) in Coralville. We are not far from Coral Ridge Mall.
COVID-19 UPDATE
Telehealth & In-Person Appointments Available
In mid-March 2020, our office switched to teletherapy or telehealth (video or phone-based therapy) to keep our community safe. We provide video-based therapy through Doxy, a HIPAA-compliant website accessible by phone or computer.
While most of our appointments are still being done via teletherapy, Tara and Annika are offering in-person appointments for the first client visit, and in instances where the therapist has decided it is necessary to do in-office work. Sue is doing all visits through telehealth right now.
Office Policies
Clients and staff are currently required to wear masks when in the office. We are practicing social distancing, frequent hand-washing and have increased our cleaning and sanitizing efforts. We are participating in the Mask of Wellness small business program to support the wellness of our community.
We provide masks for clients who do not have one.
We ask that clients wash their hands or use hand sanitizer when they enter the office. We provide hand sanitizer.
Telehealth and insurance
Many insurance companies cover both in-person and telehealth appointments. Since every plan is different, please call the phone number on your insurance card to learn about your plan's unique benefits.
Looking for an appointment sooner rather than later?
You're in luck! Sue Bock has openings within 1-2 weeks, Tara has openings in December 2021, and Annika has openings in December 2021. All therapists maintain wait lists so clients can be seen as soon as possible.
Therapist Backgrounds
Annika Ross, LISW
Annika opened New Leaf Counseling in 2011 after working in community mental health, where she was a school-based therapist and provided outpatient therapy to adults. Prior to becoming a therapist, she worked as a middle and high school teacher.
Annika primarily uses the principles of cognitive-behavioral therapy and mindfulness in her work. Annika is also certified in EMDR, a therapy that helps people overcome the negative effects of difficult life experiences. She works with clients of various ages with a wide variety of concerns, but particularly enjoys working with women with anxiety and/or trauma histories.
Annika is scheduling new clients for December 2021 and beyond. Annika works with kids ages 10 and up, adults of all ages, and couples.
Sue Bock, LMHC
Sue joined New Leaf Counseling in early January, 2020, coming to us from Grace C Mae Advocate Center, where she worked as an outpatient therapist. Sue has a wide range of professional experience working with people with physical, mental, emotional, and developmental challenges.
Sue believes all people have the capacity for change and that small steps can lead to significant improvements in our lives. She values diversity, and draws heavily on cognitive behavioral therapy, motivational interviewing and person-centered theories in her work with clients. She enjoys working with women age 30 and older, and enjoys working with people who experience anxiety and bipolar disorder. Sue also has experience working with people struggling with substance abuse.
Sue is trained in EMDR and Accelerated Resolution Therapy, two kinds of therapy to help people heal from emotionally difficult experiences. She is also Level I Gottman trained in couples therapy, and is working through Level II training at this time.
Sue is accepting new clients within a month. She is accepting individual clients ages 15 and up and couples.
Tara Wilford, LISW
Tara joined our practice in April 2020 with over nine years of experience in therapy, case management, and advocacy work. She previously practiced at Rochester Center for Behavioral Medicine in Michigan where she worked as a therapist.
Tara has worked in a variety of professional settings, and currently works with adolescents and adults. She takes a collaborative approach to therapy work and enjoys helping clients develop positive coping skills and healthy ways of thinking.
Tara uses Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, Trauma-Focused Therapy, and aspects of Dialectical Behavioral Therapy in her work. When appropriate, she incorporates her experience as a collegiate athlete and her lifelong interest in fitness into her work.
Tara has openings for new clients for December 2021 and beyond. She is accepting individual clients ages 12 and up.
Insurance and Payment
How do I pay for therapy?
Many insurance plans cover counseling, but you should call your insurance provider to get information about your unique plan. New Leaf Counseling can file claims for many insurance plans, or you can pay for services out-of-pocket.
We offer some reduced-fee and payment plan services on a case-by-case basis.
New Leaf accepts cash, check, or credit cards.
Insurance plans we accept: BCBS, Aetna, plans covered under Midland's Choice
How do I know if my insurance will pay?
Every insurance plan is different. If you want to know what your health insurance benefits are for counseling, call the customer service number on your insurance card and ask the following:
- If Annika Ross, Sue Bock, or Tara Wilford (depending on whom you'd like to see) is in-network for your plan
- Whether pre-certification is required
- Whether you have a deductible
- If you have to pay a co-payment or co-insurance, and if so, what that amount is
- If there is a limit to sessions allowed
Client Testimonials
Client Reviews
Satisfied clients have offered their feedback on the services they have received at New Leaf Counseling. Reviews are posted anonymously to protect confidentiality.
Annika has a natural, friendly, easygoing presence about her that makes it so easy to open up and talk to her. I never felt judged. I appreciated her honesty. She is also incredibly patient and knows slip ups happen and sometimes it takes a few failures before some thing clicks and change starts happening.
Sue always made sure I was comfortable and always made sure I was advocating for myself. She made me feel like I was actually heard, and actually helped me work through my struggles. By far the best counselor I've ever had!
I think Tara is the most special and incredible therapist there is anywhere. She is super kind, genuine, supportive and is never short on good advice, tips, tricks and techniques that help me navigate so many issues and difficult circumstances in life. She makes me feel so comfortable and because of her affect, I really am able to be honest with her and myself to work on issues in a healthy and productive way. She is simply the best!
Christine (Office Manager) is great, super helpful and accommodating when answering questions and scheduling appointments.
You make clients feel cared for from the second they walk in the door to the second they leave.
New Leaf Counseling does a phenomenal job of communicating updates and is always so responsive to messages to return a call, follow-up, or reschedule an appointment. Everyone is so thoughtful and genuine. It makes going to mental health appointments comfortable, familiar, and safe.
Everyone is friendly and respectful, and it is clear that you put a lot of care into what you do.
Employment Openings
Employment Opportunities
New Leaf Counseling is seeking a caring, skilled and ambitious psychotherapist to join our private practice team. This is a full-time position for a LISW, LMHC, or LMFT who will see, on average, 25 or more individual clients a week (scheduling about 32 weekly). Hours are Monday-Friday.
New Leaf Counseling is a small private practice that has been open since 2011. We serve children, adults and couples. This position is mostly in-person work, with the option of some telehealth.
Preferred candidate will have at least 5 years of counseling experience, be independently licensed, and have training in a specialty area, e.g. play therapy, EMDR, DBT). Preferred candidate will be open to seeing couples.
Preferred candidate will have experience with both children and adults and be open to working with both populations.
Job Benefits:
Health insurance, retirement account and employer match, twice monthly case consultation, $500 annual continuing education benefit, private furnished office, full office support including billing, scheduling, marketing, and claims processing. Salary range is $70,000-$120,000 annually and is a portion of billable income.
COVID-19 Precautions:
We are currently wearing masks in our office. We are providing mostly in-person services, with some telehealth.
Application materials can be mailed to Annika Ross, LISW, 910 23rd Ave Suite 100, Coralville, IA 52241 or dropped off during business hours. Inquiries can be sent to Annika@newleafic.com.