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Welcome

New Leaf Counseling

Counseling & therapy for all ages 


Since 2011


Annika Ross, LISW

Sue Bock, LMHC

Tara Wilford, LISW

Welcome to New Leaf Counseling!

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What is Therapy?

People come to therapy when their typical ways of solving problems and coping with stress are not helping. A therapist is trained to help you work through problems in a non-judgmental, supportive way. Since your counselor isn't involved in your family, social network, or professional circle, he or she can provide a helpful, non-biased perspective on the issues concerning you. 


Therapists at this office work with children ages 10 and up, adults of all ages, and couples. Appointments are typically an hour long. Mental health counseling is often covered by health insurance. You should check the benefits of your insurance plan to be sure. 

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What to expect

At the first appointment, you'll meet with a therapist for about an hour. You'll share about the concerns that prompted you to schedule and how they are affecting you. Soon into the therapy process, your therapist will help you set goals. Appointments, which can be scheduled anywhere from weekly to as-needed, will involve collaborative work between you and your therapist on those goals. Goals might include developing coping skills, improving family relationships, healing emotionally from a painful experience, etc. 

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Our Office

New Leaf Counseling opened as a solo practice in downtown Iowa City in 2011. Since then, we've moved locations and we've grown. We now have four full-time therapists on staff. Our Office Manager, Christine Milder, helps keep the office running smoothly so that therapists can focus on their work with clients. 


We are proud to have served hundreds of satisfied clients over the years. Clients have shared that they appreciate the warm, friendly office environment we maintain. 


Our office is located just off Highway 6 (AKA 2nd Street) in Coralville. We are not far from Coral Ridge Mall. 



announcements and news

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Therapy during the Coronavirus Pandemic 


Our office has temporarily switched over from in-person appointments to teletherapy sessions (video-based or phone-based therapy) as of 3/20/2020 to protect the health of staff and clients. We are still open for business, however, and we are welcoming new clients. Right now we are able to schedule new clients within a few days.  


We are eager to get back into the office, and as soon as it's safe, we will shift back to working with clients in-person. We are planning to re-evaluate our office's re-opening date around June 1. 


Insurance plans in Iowa cover teletherapy sessions when both the therapist and client are located in Iowa at the time of the session. Some insurers are even waiving clients' co-pays and co-insurance during the pandemic. Our therapists use a HIPAA-compliant  therapy site for teletherapy work with clients. 


Whether you are an existing or new client, contact our Office Manager, Christine, (Christine@newleafic.com) or submit an inquiry (below) to schedule a new client appointment today.  We look forward to working with you!

Therapist Backgrounds

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Annika Ross, LISW

Annika opened New Leaf Counseling in 2011 after working in community mental health, where she was a school-based therapist and provided outpatient therapy to adults. Prior to becoming a therapist, she worked as a middle and high school teacher. 


Annika primarily uses the principles of cognitive-behavioral therapy and mindfulness in her work.  Annika is also trained in EMDR, a therapy that helps people overcome the negative effects of difficult life experiences. She is currently working toward becoming an EMDR-certified therapist.  She works with clients of various ages with a wide variety of concerns, but particularly enjoys working with women with anxiety and/or trauma histories.


Annika is scheduling new clients for July 2020 and beyond. Annika works with kids ages 10 and up, adults of all ages, and couples. 

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Sue Bock, LMHC

Sue joined New Leaf Counseling in early January, 2020, coming to us from Grace C Mae Advocate Center, where she worked as an outpatient therapist. Sue has a wide range of professional experience working with people with physical, mental, emotional, and developmental challenges.


Sue believes all people have the capacity for change and that small steps can lead to significant improvements in our lives. She values diversity, and draws heavily on cognitive behavioral therapy, motivational interviewing and person-centered theories in her work with clients. She enjoys working with women age 30 and older, and enjoys working with people who experience anxiety and bipolar disorder. Sue also has experience working with people struggling with substance abuse.


Sue is trained in EMDR and Accelerated Resolution Therapy, two kinds of therapy to help people heal from emotionally difficult experiences. She is also Level I Gottman trained in couples therapy, and is working through Level II training currently. 


Sue is scheduling clients within 1 week. She is accepting individual clients ages 13 and up, and couples. 

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Tara Wilford, LISW

Tara joined our practice in April 2020 with over nine years of experience in therapy, case management, and advocacy work. She previously practiced at Rochester Center for Behavioral Medicine in Michigan where she worked as a therapist. 


Tara has worked in a variety of professional settings, and currently works with adolescents and adults. She takes a collaborative approach to therapy work and enjoys helping clients develop positive coping skills and healthy ways of thinking. 


Tara uses Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, Trauma-Focused Therapy, and aspects of Dialectical Behavioral Therapy in her work. When appropriate, she incorporates her experience as a collegiate athlete and her lifelong interest in  fitness into her work. 


Tara is scheduling new clients within 1 week. She is accepting individual clients ages 12 and up. 

Insurance and Payment

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How do I pay for therapy?

Many insurance plans cover counseling, but you should call your insurance provider to get information about your unique plan. New Leaf Counseling can file claims for many insurance plans, or you can pay for services out-of-pocket. Typically, couples therapy is not covered by insurance.  

We offer some reduced-fee and payment plan services on a case-by-case basis.

New Leaf accepts cash, check, or credit cards. 

How do I know if my insurance will pay?

Every insurance plan is different. If you want to know what your health insurance benefits are for counseling, call the customer service number on your insurance card and ask the following:

  • If Annika Ross, Sue Bock, or Tara Wilford (depending on whom you'd like to see) is in-network for your plan
  • Whether pre-certification is required
  • Whether you have a deductible
  • If you have to pay a co-payment or co-insurance, and if so, what that amount is
  • If there is a limit to sessions allowed

Client Testimonials

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Client Reviews

Satisfied clients have offered their feedback on the services they have received at New Leaf Counseling. Reviews are posted anonymously to protect confidentiality. 

I am so glad I began visiting Annika. I feel heard and understood. Her "safe" environment has allowed me to feel able to share things I've not told anyone else. I never feel judged. Just totally supported and able to accept her kind, knowledgeable guidance. 


Sue is great and very supportive. She shared great tools with me and I feel more prepared to tackle issues that arise.

 

Everyone is friendly and respectful, and it is clear that you put a lot of care into what you do.

I have been pleased with the counseling services. Billing has been easy. Location is convenient. The place is always clean. Hospitality and service are excellent. 

You make clients feel cared for from the second they walk in the door to the second they leave. 

You guys are doing wonderful things. Thank you for empowering me to make continually positive choices in my life. 

Employment Openings

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Employment Opportunities

 

 

We do not have any current employment opportunities. Please check back later.


Contact Us

Send A Message/Set up an Appointment

New Leaf Counseling, PLLC

910 23rd Ave Suite 100, Coralville, IA 52241, US

PHONE (319) 351-9731 FAX (866) 468-4419

Hours

Open today

08:00 am – 05:00 pm

*Mon, Wed, Thurs, Fri:  8:00 am - 5:00 pm

*Tuesday: 10:00 am - 7:00 pm


*PLEASE NOTE THAT HOURS ABOVE REFLECT THE HOURS OUR THERAPISTS ARE TYPICALLY AVAILABLE FOR CLIENT APPOINTMENTS. 


RIGHT NOW, OUR OFFICE MANAGER IS IN THE OFFICE TWICE A DAY, CHECKING AND RETURNING MESSAGES AND THERAPISTS ARE GENERALLY WORKING REMOTELY. WE HAVE OPENINGS RIGHT NOW FOR NEW CLIENTS WITHIN A FEW DAYS, SO PLEASE LEAVE A MESSAGE OR USE THE "CONTACT US" FEATURE AND WE WILL GET BACK TO YOU VERY SOON!